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Talking to Humans

Talking to Humans

Success starts with understanding your customers

by Giff Constable, Frank Rimalovski, Tom Fishburne

  • Why read?

    Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.

    88 pages, 2014

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