The Art of Innovation

The Art of Innovation

by Tom Kelley, Jonathan Littman

  • Why read?

    In The Art of Innovation, Tom Kelley, partner at IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. IDEO doesn’t buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life.

    320 pages, Currency 2001

  • Information

    Disciplines

    Leadership Design

    ASIN

    0385499841

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