The Back of the Napkin

The Back of the Napkin

Solving Problems and Selling Ideas with Pictures

by Dan Roam

  • Why read?

    The acclaimed bestseller about visual problem solving-now bigger and better.

    “There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem.”

    So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.

    He reveals that everyone is born with a talent for visual thinking, even those who swear they can’t draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.

    256 pages, Portfolio 2008

  • Information

    Disciplines

    Business Sales

    Tags

    Strategy Communication Marketing

  • About us
    Reading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
    We are a team of dedicated product people based in Barcelona, London and Munich.