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The Jobs-to-be-Done Handbook

The Jobs-to-be-Done Handbook

Practical techniques for improving your application of Jobs-to-be-Done

by Chris Spiek, Bob Moesta

  • Why read?

    This book is for the Jobs-to-be-Done student and practitioner alike, who may already have a grasp of the concepts. This book is your go-to reference for quickly referring to any of the concepts or processes, so that you can be effective in a flash.

    66 pages, 2014

  • Information

    Disciplines

    Product Management Leadership Marketing

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