The Mom Test

The Mom Test

How to talk to customers & learn if your business is a good idea when everyone is lying to you

by Rob Fitzpatrick

  • Why read?

    Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we’re supposed to do it, but nobody seems willing to admit that it’s easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

    136 pages, CreateSpace Independent Publishing Platform 2013

  • Information

    Disciplines

    User Research

    ASIN

    B01H4G2J1U

  • About us
    The PM Library is a platform with over 300 curated book recommendations for creators, entrepreneurs, and professionals who want to make an impact in this world.

    We are being followed and read by incredible people in some of the best product-left companies.