The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
by Rob Fitzpatrick
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we’re supposed to do it, but nobody seems willing to admit that it’s easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
136 pages, CreateSpace Independent Publishing Platform 2013
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